Improve your Google rankings without getting penalised

Google- SEO

 Improve your Google rankings without getting penalized

“Google’s mission is to organize the world’s information and make it universally accessible and useful.”

We understand that Google’s algorithm comes in the form of major algorithm updates, such as:

  • Mobile- friendly update– (April 2015)- favoring websites with mobile-friendly versions and setting the stage for future penalties if the sites don’t comply.
  • Pigeon– (July 2014)- working to integrate local search results to help people get from A-B using Google Maps.
  • Hummingbird– (August 2013), aims to understand the context and intent behind a users search, rather than, looking at the literal words they typed.
  • Penguin– (April 2012), targets spanners and sites that buy artificial links to help boost their rankings.

Panda, Google (exact match domain names) EMDs, and the Private Blog Network (PBN) reindexing updates. Then there’s Phantom, which first appeared in May 2013 and is believed to have been updated four times- but has never actually been confirmed by Google.

If you want to Improve your Google rankings without getting penalized, what do you do?

  • Build Links
  • Improve OnPage SEO
  • Improve User Metrics

If you want to Improve your Google rankings without getting penalized, what do you do?

  • Build Links
  • Improve OnPage SEO
  • Improve User Metrics

The more visitors that visit your site, the higher ranking you will be. Brand Signals are memory markers that function as Mental Shortcuts.

When a brand is popular, Google places it as a higher rank in search engines. It is important to create a strong content, video, audio and product/ service on your website to attract your target customers and maintain your customer’s interest to always remain a successful business and to always keep your website ranked first on the search engine

Assess your current search ranking

In order to improve your Google rankings without getting penalized, you are required to know where you stand- Including new sites. There are multiple tools and several resources that can help you.

Use to check your site’s keyword rank

If you have been targeting specific keywords in page content. use to assess your rank. Type in your keyword, such as, ‘Content Marketing’ and your site URL. You also have other options like Yahoo results, choosing between desktop or mobile, and drilling down on local rankings by city or ZIP code.

The results page will show a few items:

  • Where your site ranks in search engines for the term
  • The first page on your site that comes up in search results for the topic
  • Your average monthly searches
  • Your average cost-per-click for the keyword (for a paid search like Google AdWords)

It is essential to know how many visitors find your site via Google. A study from BrightEdge showed that organic search drove 51% of B2B and B2C website visitors, crushing organic channels like paid search and social media, which drove 10% and 5%.

Check your site speed

It is essential to check the speed of your site, as this is a major Google ranking factor.

If your site is slow, you have a slight chance of a high search position. This will affect your ability to convert and sell new customers too.

It is essential to speed test out how to improve Google rankings. There are multiple of tools that can help you do this. Below are a few ideas which you can think about:

  • Google PageSpeed Insights
  • WebPageTest
  • YSlow Website Sped Test
  • Rigor


Tips to make your site mobile-friendly-  Improve your Google rankings without getting penalized

What you need to make your site mobile- friendly?

  • Step one: Log on to Google Console, Google Console shows you the average position for each of your keywords and phrases. It also shows you the average position for any page that you are trying to rank. If you see the graph going up, that is a good sign. However, if you see the graph is dropping or is flat, you may need to work on that in order to bring it back up.
  • Step two: You must use the most common keywords in your website in order to be selected when the user inserts that specific keyword in the search bar. You need to go into your admin dashboard and make sure that you have used the appropriate keywords and phrases in order to increase the ranks of your website and to make your site better than your competition,
  • Step 3: Ensure that your title and meta description contain a keyword, then, you need to switch the URL to Google Search Console it will then index the page and between a week to a month your ranking should start booming once again. Simple& easy!


If your site isn’t mobile, I recommend that you add this to the top of your to-do list.

  • You can get a quick fix through services such as Mobify, Duda Mobile, or even Mobilised.
  • If your website is built on a popular CMS platform, you will be able to find a mobile plan like WPtouch for WordPress, ThemeKey for Drupal, or Responsivizer for Joomla.

Ensure that your site uses responsive web design (RWD)  best practices, which helps to make sure that it keeps full functionality across mobile devices and users. Add the meta viewport tag to the head of each page to tell browsers that the page will adapt to different devices.


<meta name=”viewport” content=”width=device-width, initial-scale=1.0″>

For additional information on SEO, check out Google’s tips, how to improve website ranking on mobile.


Mobile and local: an SEO friendship

There is a connection between mobile and local search. Google is on a continuing quest to cater to hyper-local search, connecting consumers and brands together.

It is advised to make sure that your Google My Business profile is up- to- date and as comprehensive as possible.

These profiles can be made- or- break for someone who is searching in your area, so claim and update

These profiles can be a make-or-break for someone who’s searching in your area, so claim and update your business listing ASAP if you haven’t. This also goes for other local listing sites, like Yelp, Facebook, Better Business Bureau, and more.

Diagnose and fix your current penalties

You now understand your search ranking and have set up tracking for the most important metrics, it is time to examine your site in detail to see if there are any penalties in effect.




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