Methods to improve My Website

Improve my website

Methods to improve my website

1. Add a Value Proposition

Here are 15 ways to improve your website, increase conversions, and make your guests want to visit you again!

The ‘mission statement’ tells the visitor the story of your company-  What you do ?, Why you do what you do ?& Why should visitors use you and not a related company?

Insert your ‘mission statement’  on your homepage, in your headline if possible. Add it to your blog or ‘About Page’. Allow your visitors to understand exactly what they will be getting if they hire you, buy your product, subscribe to your newsletter or read your blogs.

Your Mission Statement Should Include:

‘Our company’ is where

‘Our audience’ gets

‘What information‘ that offers

‘What benefit‘.

2. Website Navigation

The navigation of your search engine, how to improve your website serves two purposes:

  • Helps the user find what they are looking for
  • Helps your search engine rankings

Your visitors are always first, search engines second. Use descriptive navigation rather than the use of generic- ‘What We Do’ text. Use words that your visitors would use and words that your visitors are navigating. Its less time consuming for users and helps the search engine indicate your relationship with the user’s keywords.

3. Call to Action Test

You finally have users visiting your website- they are interested, now what do you want them to do? Tell them…

Use the 1st person voice (I, me, my) to let users tell the CTA what to do. Example, Download My Guide. Another effective approach is using the WYLTIWLT (Wilty Wilt) test.

4. Call to Action Colours

Methods to improve your website in order to make it as attractive and colorful in order to attract the eyes of your visitors. It’s important to invest effort into your background colors and to make your website interesting. Visitors would get bored visiting a website that is colorless or that looks plain.

6. Carousels

Everyone seems to have an opinion about whether or not you should use carousels on your site. Firstly, you should take a look at the data and context of which they are used and then made a decision on whether or not they are relevant to your users.


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August 13, 2018

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