Improve your Website

Improve your website

How do you make sure that your website is always on the top search bar?

When someone visits your website for the first time, they will only be on your website for a few seconds before they make an informed decision about your website and what you offer.  it is important that your target customers like what they see in order to use your products and services. They also need to be able to find the information they are looking for.

There are 5 great ways to improve your website that you can  easily  implement and some are listed below:


1. Make Your Site Easy To Navigate

One of the most important factors that your website plays, is giving your visitors the information they require. They do not want to spend a lot of time searching through various pages, which means your site must be easy to explore and the descriptions need to direct the visitors exactly where they want to go. This may be something that you feel you need help with and may want to use the services of a professional company such as Platinum Web Marketing to help improve your website. 


2. Use a Call to Action Button 

Each page on your website should have a call to action and it should be immediately obvious where this is on the page. Using a button is a good idea because it means that the call to action will not be lost among the other text on the page. Each call to action should be brief and to the point, so customers know exactly what they will receive.


3. Use Complementary Colours

The call to action button should stand out and a good way to make sure of this is by using complementary colors. There are many tables and charts available online that will show you which colors work best together. You should select a color for any button that stands out from the rest of your page but still works well with the rest of your color scheme.


4. Have a Testimonials Page

People will be more confident in using your business if they know that other people have received a good service. Having testimonials on your site from people that are satisfied with the service they receive from you is a great way to build confidence. Video testimonials are gaining in popularity lately and can be a great addition to your site if you have customers that are willing to make them. In order to improve your website, is it important that you use the correct methods to attract your clients to your page. Do not be misleading, always deliver what you do.


5. Give information About the team

Your customers will also want to get to know more about you and the people that they will be dealing with when they use your business (products/ services). A page that has photos of your team and their names will make them feel more familiar to customers. This can help build up relationships between your team and customers which can foster loyalty to your business.

When you make these changes to your site then it will be much easier for your customers. This will make it more likely that they will stick around and also likely that they will return again in the future. All of the changes that have been discussed above can be made quickly and easily and should not be too long before you achieve results.

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