What is a Content Management System (CMS)?

What is a Content Management System (CMS)?

What is Content Management System (CMS) ?

CRM software is a system which enables you to nurture relationships with customers and prospects to drive sales or sustain long- term profitability. It also aggregates streams of customer data to surface insights which helps you make better business decisions.

As customers look for products and services that understand their needs and show care, businesses believe it is necessary to personalise customer interactions to remain competitive.

In this article, you’ll gain a better understanding of CRM and the definition of its many aspects. It will make you better informed, so you can make the right decision navigating through hundreds of CRM solutions in the market today. Specifically, we’ll guide you through the following:

This blog will help you gain a better understanding of CRM and the definition of its aspects. We will explain the features of CRM and make sure you feel satisfied. Below are the statements which will help guide you..

  1. Examples of CRM Software
  2. Benefits of CRM
  3. Types of CRM
  4. Features of CRM
  5. Factors to consider
  6. Pricing of CRM
  7. Potential issues
  8. Latest trends

What are examples of CRM software?

  • Pipedrive- It has a highly visual pipeline that makes tracking deals and takes simple. Ideal  for small to medium sized businesses, the software can automate a wide range of sales and marketing workflows. If you require a reliable Pipedrive alternative check out our other comparison articles.
  • HubSpot CRM- A best- in- class freemium with lead management and email integration most appropriate for email marketing and web campaigns.
  • Freshsales- Adapts to agile workflows with a strong focus on lead velocity. This HubSpot CRM alternative features lead scoring, user behaviour tracking, and email- phone integration.
  • Zoho CRM- It syncs customer- related activities and workflows of sales, marketing, support, and tech to get a 360- degree view of customer lifestyle.
  • Salesforce CRM- One of the most robust solutions in the category, its part of the salesforce suite with sophisticated features like custom app development and API. Its highly scaleable and native integration architecture makes it suitable for small businesses and enterprise.

Why use a CRM software?

Hopefully, you now have a better understanding of what CRM software is, but, do you know what its uses are? .. There are multiple advantages of a CRM software. It can be set up for insights, automation, integration, visibility, accessibility, and collaboration. The results is increased productivity and more efficiency to your business. Below are a few key benefits of the software:

  • Generate insights for better decisions- You can consolidate disparate customer data to look for patterns, trends, and other insights critical to strategic decisions or a timely response to market behaviour. You can then translate customer data streams from different sources like social media posts, support calls, and sales data to see the overall sentiments on your brand.
  • Increase sales opportunities- With more information, you can qualify new leads faster and focus on promising prospects. You can also see which customers are up for an upset, cross- sell, or sort and reactivate dormant customers.
  • Profile Customers easily- By organising customer data in a centralised database, anyone with access have a 360- degree view of customers. Information like contact details, demographics, transaction history, support engagement are easily retrievable though tags and filters.
  • Align sales and marketing- Sales can feed- on the- ground data to help marketing craft campaigns and brand messages. Marketing can generate new leads. Both teams can share contacts, details, and insights that fast track the sales cycle.
  • Make accurate sales forecast- With a clear sales pipeline its easier to see what deals and tasks are coming in and out, what are moving and stagnating, giving you patterns for forecasting.
  • keep track of customer social posts-  You can manage your social media pages from one place, making it easier to respond to customer complaints, praises and brand opinion.
  • Collect data fast-  Sales can quickly store customer data on the field via mobile access. Support can save customer interactions in phone, email, chat with a few clicks. Marketing can automate sorting of campaign feedback.
  • Get real-time data. Your reports and analytics use the latest data.

What are the types of CRM software?

Now, we have completed the understanding of CRM software is generally classified into three types based on function:

  • Operational
  • Analytical &
  • Collaborative

Operational

CRM main objective is to streamline and automate workflows in sales, marketing, and customer service. Solutions that are strong in this area have excellent lead management, contact management, help desk, and sales pipeline. This is usually  used by managers, marketers, salesperson, service reps, and tech support to offload repetitive and fast track work.

Analytical

A good analytical CRM can source tons of data from multiple touch points and consolidate them into insights that are beneficial for strategic planning. The software features robust reporting and dashboards and generates real- time data. Quick look- ups and drill- down tools are standard. This type of CRM is beneficial for CEO’s and executives, department heads, and team leaders.

 

Collaborative

This CRM type promotes teamwork and transperancy among sales, marketing, and support by sharing customer information and syncing their activities. It features excellent communication tools consisting of social discussion, chat, and integrated email. Also, this CRM is strong in file sharing, editing controls, and activity streaming.

 

At BlueLink we strongly recommend all our clients to use CRM for all of the reasons stated above. Help your businesses generate sales at a faster and simpler pace! We are here to help guide you.

Reference: financesonline.com

 

 

 


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