How Do I Improve My Website?
Here are 15 ways to improve your website, increase conversions, and make your guests want to visit you again!
1. Add a Value Proposition
The ‘mission statement’ tells the visitor the story of your company- What you do ?, Why you do what you do ?& Why should visitors use you and not a related company?
Insert you ‘mission statement’ on your home page, in your headline if possible. Add it to your blog or ‘About Page’. Allow your visitors to understand exactly what they will be getting if they hire you, buy your product, subscribe to your newsletter or read your blogs.
Your Mission Statement Should Include:
‘Our company’ is where
‘Our audience’ gets
‘What information‘ that offers
2. Website Navigation
The navigation of your search engine serves two purposes:
- Helps the user find what they are looking for
- Helps your search engine rankings
Your visitors are always first, search engines second. Use descriptive navigation rather than use of generic- ‘What We Do’ text. Use words that your visitors would use and words that your visitors are navigating. Its less time consuming for users and helps the search engine indicate your relation with the users keywords.
3. Call to Action Test
You finally have users visiting your website- they are interested, now what do you want them to do? Tell them..
Use the 1st person voice (I, me,my) to let users tell the CTA what to do. Example, Download My Guide. Another effective approach is using the WYLTIWLT (Wilty Wilt) test.
4. Call to Action Colours
Make your website as attractive and colourful in order to attract the eyes of your visitors. Its important to invest effort into your background colours and to make your website interesting. Visitors would get bored visiting a website that is colourless or that looks plain.
Everyone seems to have an opinion about whether or not you should use carousels on your site. Firstly, you should take a look at the data and context of which they are used and then made a decision on whether or not they are relevant to your users.
May 16, 2018
May 15, 2018