5 Great Ways to Improve your Website
How do you make sure that your website is always on the top search bar?
When someone visits your website for the first time, they will only be on your website for a few seconds before they make an informed decision about your website and what you offer. it is important that your target customers like what they see in order to use your products and services. They also need to be able to find the infor,ation they are looking for.
There are multiple improvements that you can make to your website are are really easy to implement and some are listed below.
1. Make your Site Easy to Navigate
One of the most imporant factors that your website plays, is giving your visitors the information they require. They do not want to spend a lot of time searching through various pages, which means your site must be easy to explore and the descriptions need to direct the visitpr exactly where they want to go. This may be something that you feel you need help with and may want to use the services of a professional company such as Platinum Web Marketing.
2.Use a Call to Action Button
Each page on your website should have a call to action and it should be immediately obvious where this is on the page. Using a button is a good idea because it means that the call to action will not be lost among the other text on the page. Each cell to action should be brief and to the point so customers know exactly what they will recieve.
3. Use Complementary Colours
The call to action button should stand out and a good way to make sure of this is by using complemenraty colours. There are many tables and charts avaialbe online that will show you which colours work best together. You should select a colour for any button that stands out from the rest of your page but still works well with the rest of your colour scheme.
4. Have a Testimonials Page
People will be more confident in using your business if they know that other people have recieved a good service. Having testimonials on your site from people that are satisfied from the service they recieve from you is a great way to build this condidence. Video testimonals are gaining in popularity lately and can be a great addition to your site if you have customers that are willing to make them.
5. Give information About the team
Your customers will also want to get to know more about you and the people that they will be dealing with when they use your business (products/ services). A page that has photos of your team and their names will make them feel more familiar to customers. This can help build up relationships between your team and customers which can foster loyalty to your business.
When you make these changes to your site then it will be much easier for your customers. This will make it more likely that they will stick around and also likely that they will return again in the future. All of the changes that have been discussed above can be made quickely and easily and should not be too long before you achieve results.
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